100 Ways to V-Day
Campaign Title: 100 Ways to V-Day
Quarter: Q1 2023
Client: Groupon
Focus: Valentine’s Day Gifting
Campaign Brief
Valentine’s Day is no longer one-size-fits-all. It’s a celebration of love in all its forms—romantic, platonic, self-love, and everything in between. The 100 Ways to V-Day campaign was created to inspire and empower users to celebrate love their way.
The campaign spotlighted diverse and personalized gifting experiences—across Beauty & Wellness, Things To Do, Romantic Dinners, and Flower Delivery. Our creative strategy was rooted in flexibility, joy, and discovery—highlighting that there are countless ways to make someone (or yourself) feel special.
Business Goal
Drive conversion and sales of Valentine’s Day-related gifting deals across top-performing verticals:
Increase visibility and purchase intent for Beauty & Wellness experiences (e.g., spa days, massage packages).
Promote experiential gifting under Things To Do (e.g., escape rooms, wine tastings, dance classes).
Reinforce Groupon as a go-to platform for romantic dinner reservations and flower delivery, especially among urban users.
Re-engage dormant users and expand seasonal campaign reach through emotional storytelling and localized deal curation.
