Pradeep Mahadeshwar

UX Designer and Art Director

pradeepmahadeshwar1@gmail.com | www.linkedin.com/in/pradeepmahadeshwar

Professional Summary

Creative and detail-oriented UX Designer and Art Director with strong experience producing engaging digital and product experiences, including user journeys, wireframes, prototypes, design systems, presentations, reports, social media graphics, and web interfaces. Proficient in Figma, Adobe Creative Suite (InDesign, Photoshop, Illustrator), and highly skilled in PowerPoint and After Effects, with the ability to transform complex, research-driven insights into clear, intuitive and visually compelling solutions. Experienced in developing product concepts, ensuring brand consistency, structure, and best practices across all deliverables. Confident collaborating with stakeholders and international teams to meet deadlines and maintain quality under pressure. Also skilled in basic video editing and multimedia content creation

Core Skills

• UX & Product Design (user journeys, wireframes, prototypes, interaction design)

• Design Strategy, Product Thinking & Experience Mapping

• Brand Consistency & Visual Identity Direction across digital products

• Figma and Adobe Creative Suite (InDesign, Photoshop, Illustrator)

• Presentation Design, Storytelling & Stakeholder Communication

• Information Architecture, Data Visualisation & Insight Translation

• Design Systems, Layout, Typography & UI Best Practices

• Cross-Functional Collaboration & Stakeholder Engagement

• Agile Delivery, Deadline Management & High-Volume Workflow Execution

• Design Quality Assurance & Standards Implementation

• Creative Problem-Solving & Decision-Making Under Pressure

Work History

Freelance UX Designer Designer | Dublin | 2024 – Present

  • UX Research: Food Safety Awareness Training Resources for Food Safety Authority of Ireland (FSAI)

  • UX Design Project: Wilde & Green Café – Developing a mobile-first website with a click and collect feature

Freelance Art Director & Graphic Designer | Dublin | 2023 – Present

  • Partnered with HSE and leading Irish NGOs (LGBT Ireland, MPOWER, Belong To, HIV Ireland, National LGBT Federation) to design and deliver high-visibility public health campaigns.

  • Directed multi-channel creative outputs including brand assets, print collateral, digital media, and outdoor campaigns.

  • Developed culturally sensitive illustration styles and inclusive visual identities to strengthen LGBTQIA+ sexual health communications.

  • Collaborated with healthcare researchers and academics to design branded research publications and reports.

  • Consulted with the Food Safety Authority of Ireland (FSAI) to create accessible training guidelines and materials for the food industry.

Senior Art Director | Groupon, Dublin | 2015–2023

  • Brand Architect: Spearheaded Groupon’s global rebrand, unifying visual storytelling through photography, typography, colour theory, and copywriting to reposition the brand as a trusted 24/7 customer ally.

  • Commercial Design Leadership: Directed B2B and B2C creative campaigns across EMEA and North America, driving measurable growth in engagement, ROI, and brand equity.

  • Global Campaign Strategy: Orchestrated seasonal, regional, and global campaigns that boosted local user engagement by 8% YoY across NA, EMEA, and APAC markets.

  • Workflow Innovation: Built scalable design operations and merchant onboarding frameworks that streamlined production, reduced costs and errors by 3.8%, and aligned with seasonal commerce cycles.

  • Cross-Functional Leadership: Mentored and managed an international design team of 8 across Europe and Asia, fostering high performance and creative consistency across markets.

  • Digital Commerce Expertise: Designed digital-first creative assets—including emails, social media, and merchandising—for all customer touchpoints (mobile, desktop, tablet), ensuring seamless omnichannel engagement.

  • Guideline Creation: Authored and rolled out global merchandising and multilingual UI guidelines, ensuring brand consistency across 5 regional markets and daily production pipelines.

  • Paid Media & Partnerships: Led creative strategy for performance-driven social campaigns in partnership with TikTok, Instagram, and Snapchat, increasing reach and maximising ROI.

PRIDE ERG, Co-Chair, Global | Groupon, Dublin | 2019–2023

  • Inclusive Culture Builder: Founded Groupon’s Pride ERG in Ireland, scaling LGBTQIA+ inclusion initiatives globally and embedding diversity into the company’s brand values.

Technical Skills

Expert: Adobe Creative Suite - Photoshop, Illustrator, InDesign
Figma, Miro, Photography, Image Retouching, Typography, Colour Theory, Visual Design, Brand Identity, Public Speaking, Mentoring, Event Management, Marketing

Experienced:After Effects, Writing, Filmmaking

Skilful:UX Design

Education

Professional Diploma in UX Design, Sep 2024 - Mar 2025

UX Design Institute, Ireland

Master's degree, Fine Art, Printmaking, 2010 - 2011

Buckinghamshire New University, UK

Diploma, Printing Technology, 1991 - 1995

Government Institute of Printing Technology, India

Licenses & certifications

  • Migrant Leadership Academy Graduate, Immigrant Council of Ireland Immigrant Council of Ireland

  • Certificate, From Ideas to Action: Bring Ideas to Life Through Ideation and Prototyping, IDEO

Interests

Visual Arts, Experimental Filmmaking, 2020 - Present

  • Written and directed experimental films with Arts Council funding, showcasing LGBTQIA+ immigrant stories.

  • Collaborated with artists and multidisciplinary technicians from diverse backgrounds to develop projects

  • Exhibit films at art festivals and galleries to enhance discussions on intersectionality.

  • Drive cultural visibility of diverse Irish talent through international gallery showcases.