Groupon Merchant Marketing
Groupon Merchant Platform – Experience by Design
As Senior Art Director, I led the design of flexible, visually engaging templates for the Groupon Merchant Platform. These templates were crafted to help local businesses stand out in a crowded marketplace—whether they were offering a comforting massage, an underground food tour, or a bold skydiving experience.
Groupon isn’t just a deals site—it’s an experience marketplace. It’s where people go to discover something new in their city or elevate their vacation plans. Our design approach captured that spirit of exploration, creating a user-centric template system that allowed Groupon to communicate with merchants with clarity, character, and ease.
By aligning visual storytelling with business goals, the platform became a tool for connection—helping merchants present their value and helping audiences find precisely what they didn’t know they were looking for.
We knew our merchants had something to offer. My role was to ensure the design effectively brought visitors.
