Groupon Holiday Campaign 2017 Pitch
Concept
Even Santa gets tired of the same routine every Christmas. This year, he decides it’s time to treat himself.
Just like everyone else, Santa turns to his phone—scrolling through options to decide what to eat, which spa to visit, where to travel, or even which yoga class to try. With one app, he discovers endless possibilities to make his holiday feel new again.
Narrative Framework
Character: Santa Claus
Conflict: He’s bored of the same Christmas routine year after year
Resolution: He discovers an app that offers a wide range of experiences to refresh his holiday
Message / Conclusion
If Santa can upgrade his Christmas, so can you.
With an abundance of options at your fingertips, this app helps you turn the holiday rush into a season full of memorable experiences.
