My Approach

Cross-Team Collaboration – Partnered with merchandising and product teams to align visual strategy with business goals.

Brand Alignment – Ensured merchandising guidelines reflected Groupon’s brand identity and visual language.

Guideline Development – Defined standards for product placement, displays, signage, and retail aesthetics.

Omnichannel Consistency – Created a framework to maintain visual cohesion across physical retail and digital platforms.

Practical Implementation – Worked with merchandising teams to apply guidelines in real retail environments and displays.